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A defined scope
Audience and positioning, campaign messaging, creative deliverables, channel plan, landing-page requirements and reporting responsibilities. Agree the output and owner for each workstream.
01 — PRODUCT LAUNCH
Take a product from zero to revenue.
Without losing 90 days to agency handoffs.
500+ LAUNCHES·4 CONTINENTS·14 MARKETS·6 LANGUAGES
OPENER
You run the full launch stack with one accountable team — positioning, creative, paid, PR, and retention — under a single P&L. Because when launch work is split across four agencies, the launch window closes before the work coordinates.
- A go-to-market plan tied to revenue, not impressions
- Creative production at the velocity launches actually require
- Paid media that scales without rebuilding the team
- Press coverage timed to the moment buyers are looking
DEFINITION
What is a product launch agency?
A product launch agency is the operating partner that owns your go-to-market end-to-end — strategy, creative, media, and PR — so a single team is accountable for revenue from day one. Most companies stitch this together across four vendors. iNexxus runs it as one P&L.
The handoff problem nobody solves.
Most product launches fail for one reason: the work runs across four agencies, four timelines, four invoices, and zero shared accountability. The brand consultancy finishes its deck and disappears. The creative agency builds assets that don't match the media plan. The PR firm pitches without coordinating with paid. By the time anything ships, the launch window has already closed.
iNexxus was built to fix the handoff problem. One operating system. One team. One number that matters: did the launch produce revenue?
Product launch agency vs in-house team vs four-vendor stack.
| Approach | Speed | Accountability | Total cost | Risk |
|---|---|---|---|---|
| In-house team | Slow build | High | $$$ High | Hire & fire cycle |
| Four-vendor stack | Variable | None | $$ Medium | Handoff failures |
| iNexxus operating system | Fast | Single P&L | $ Lower | One team owns it |
What's included in iNexxus Product Launch.
- → 04
Go-to-Market & Launch Operations
GTM operations is the operating layer — timelines, channel sequencing, paid + earned + owned coordination, launch-day execution. The discipline most launches skip until day 87 of a 90-day window.
What your launch plan includes.
A workable timeline
Map discovery, approvals, production, technical checks, launch and optimisation. Product readiness and asset approvals determine the schedule; confirm milestones before booking media.
A clear investment
Separate project fees, production, media spend and third-party costs. Brief us on projects from $25,000–$100,000 or larger programmes, and we will scope the work around your objectives.
How a product launch with iNexxus actually runs.
- 01
Discovery & positioning
We pressure-test the brief, sharpen the position, lock the category claim.
- 02
Creative & asset build
Identity, design system, creative direction, production. Reviewed weekly.
- 03
GTM sequencing
Channel plan, paid media spec, PR runway, retention infrastructure.
- 04
Launch window
Paid live, press timed, owned channels firing in coordinated sequence.
- 05
Compound phase
Retention layer activates, paid optimizes, earned compounds.
Track record — Product Launch.
- 01500+ product launches since 2011
- 02$150M+ in client ad spend deployed across launches
- 034 continents, 14 active markets, 6 languages
- 04Categories: luxury, entertainment, enterprise, digital
- 05Active offices: Montréal · Yerevan · Los Angeles · New York
WHO IT'S FOR
When should you hire a product launch agency?
From focused single-market launches to multi-region deployments. The right time to call is 90 days before you want revenue — not 30 days before launch when the window is already collapsing.
- 01A new product, app, or platform
- 02A category expansion or sub-brand
- 03An international market entry
- 04A rebrand that needs revenue, not just identity
Plan your next campaign.
Product Launch Planning & Budget Guide →
Plan your product launch: positioning, creative, advertising, PR, SEO, budget responsibilities and a practical launch-readiness checklist.
Retail Product Launch Marketing →
Launch a consumer product across stores and ecommerce with one plan for creative, PR, retail activation and paid media. Discuss your launch with iNexxus.
Consumer Brand Campaigns & Launch Experience →
Explore iNexxus consumer-brand experience across Virgin Mobile and Bell: retail touchpoints, campaign creative, digital channels and product launches.
Beauty & Skincare Marketing Agency →
Launch and grow beauty, cosmetics and skincare brands with coordinated social media, paid advertising, SEO, creator content and conversion strategy.
Product launch agency — frequently asked questions.
How much does a product launch agency cost?
Product launch agency costs vary by scope — from $25K focused single-market launches to multi-million-dollar multi-region deployments. iNexxus engagements typically range from $50K to $500K+ per launch, scaled to the market entry and channel mix.
What's the difference between a product launch agency and a marketing agency?
The main difference between a product launch agency and a marketing agency is the time horizon and accountability scope. Marketing agencies run ongoing programs. Launch agencies own a defined launch window and a defined outcome: did the product produce revenue?
How long does a product launch take?
Every iNexxus launch is scoped to the company — timing depends on creative scope, channel mix, and market count. The sequence stays the same: discovery and positioning, creative and asset build, GTM sequencing run in parallel, a coordinated launch window, then the compound phase.
Do you work with pre-revenue startups?
iNexxus works with operators who have product-market signal — not pre-product ideas. Pre-revenue companies with paying pilot customers or signed LOIs are a fit. Pure idea-stage is not.
What industries does iNexxus serve?
iNexxus operates across four categories. Luxury — heritage houses and emerging brands. Entertainment — talent, production, music, sport. Enterprise — companies, family offices, capital. Digital — e-commerce, AI products, software.
Start the launch conversation.
Because a launch run by one accountable team beats a launch run by four — every time.
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