Take a product from zero to revenue.
Without losing 90 days to agency handoffs.
You run the full launch stack with one accountable team — positioning, creative, paid, PR, and retention — under a single P&L. Because when launch work is split across four agencies, the launch window closes before the work coordinates.
- A go-to-market plan tied to revenue, not impressions
- Creative production at the velocity launches actually require
- Paid media that scales without rebuilding the team
- Press coverage timed to the moment buyers are looking
What is a product launch agency?
A product launch agency is the operating partner that owns your go-to-market end-to-end — strategy, creative, media, and PR — so a single team is accountable for revenue from day one. Most companies stitch this together across four vendors. iNexxus runs it as one P&L.
The handoff problem nobody solves.
Most product launches fail for one reason: the work runs across four agencies, four timelines, four invoices, and zero shared accountability. The brand consultancy finishes its deck and disappears. The creative agency builds assets that don't match the media plan. The PR firm pitches without coordinating with paid. By the time anything ships, the launch window has already closed.
iNexxus was built to fix the handoff problem. One operating system. One team. One number that matters: did the launch produce revenue?
Product launch agency vs in-house team vs four-vendor stack.
| Approach | Speed | Accountability | Total cost | Risk |
|---|---|---|---|---|
| In-house team | Slow build | High | $$$ High | Hire & fire cycle |
| Four-vendor stack | Variable | None | $$ Medium | Handoff failures |
| iNexxus operating system | Fast | Single P&L | $ Lower | One team owns it |
What's included in iNexxus Product Launch.
- → 04
Go-to-Market & Launch Operations
GTM operations is the operating layer — timelines, channel sequencing, paid + earned + owned coordination, launch-day execution. The discipline most launches skip until day 87 of a 90-day window.
How a product launch with iNexxus actually runs.
- 01
Discovery & positioning — 2 weeks
We pressure-test the brief, sharpen the position, lock the category claim.
- 02
Creative & asset build — 4–6 weeks
Identity, design system, creative direction, production. Reviewed weekly.
- 03
GTM sequencing — concurrent
Channel plan, paid media spec, PR runway, retention infrastructure.
- 04
Launch window — 30 days
Paid live, press timed, owned channels firing in coordinated sequence.
- 05
Compound phase — months 2–6
Retention layer activates, paid optimizes, earned compounds.
Track record — Product Launch.
- 01500+ product launches since 2011
- 02$150M+ in client ad spend deployed across launches
- 034 continents, 14 active markets, 6 languages
- 04Categories: luxury, entertainment, enterprise, digital
- 05Active offices: Montréal · Yerevan · Los Angeles · New York
When should you hire a product launch agency?
From focused single-market launches to multi-region deployments. The right time to call is 90 days before you want revenue — not 30 days before launch when the window is already collapsing.
- 01A new product, app, or platform
- 02A category expansion or sub-brand
- 03An international market entry
- 04A rebrand that needs revenue, not just identity
Product launch agency — frequently asked questions.
How much does a product launch agency cost?
Product launch agency costs vary by scope — from $25K focused single-market launches to multi-million-dollar multi-region deployments. iNexxus engagements typically range from $50K to $500K+ per launch, scaled to the market entry and channel mix.
What's the difference between a product launch agency and a marketing agency?
The main difference between a product launch agency and a marketing agency is the time horizon and accountability scope. Marketing agencies run ongoing programs. Launch agencies own a defined window — typically 60–120 days — and a defined outcome: did the product produce revenue?
How long does a product launch take?
A product launch with iNexxus takes 8–14 weeks from kickoff to in-market, depending on creative scope and channel mix. 2 weeks discovery, 4–6 weeks production, concurrent GTM sequencing, then a 30-day live launch window.
Do you work with pre-revenue startups?
iNexxus works with operators who have product-market signal — not pre-product ideas. Pre-revenue companies with paying pilot customers or signed LOIs are a fit. Pure idea-stage is not.
What industries does iNexxus serve?
iNexxus operates across four categories. Luxury — heritage houses and emerging brands. Entertainment — talent, production, music, sport. Enterprise — companies, family offices, capital. Digital — e-commerce, AI products, software.
Start the launch conversation.
Because a launch run by one accountable team beats a launch run by four — every time.
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