PRODUCT LAUNCHSPECIALIST PRACTICE
Creative Direction & Production.
Lead the creative output of a launch — campaign concept, art direction, film, photography and the production to ship it.
OVERVIEW
iNexxus operates a single creative team — strategists, art directors, writers, producers, editors — that owns the campaign from concept through final delivery. We do not hand off to a production company; the people who set the idea are the people who shoot, edit and finish it.
Creative direction work pairs with a launch and runs against the launch calendar. Output spans hero film, photography, OOH, social cut-downs and the supporting brand world.
DELIVERABLES
What the engagement ships.
- 01Campaign concept and creative platform.
- 02Hero film, photography and key art.
- 03Channel-specific cut-downs and adaptations.
- 04Production, post and finishing.
- 05Asset library handover.
What an engagement is measured against.
- 01
One coherent campaign across paid, owned and earned.
- 02
Production at agency standard with one accountable team.
- 03
Assets engineered for the channels they will run on.
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