MARKET EXPANSIONSPECIALIST PRACTICE
Paid Media Strategy.
Plan, buy and run paid media across search, social, programmatic, broadcast and OOH — a single media plan governed against pipeline and contribution margin.
OVERVIEW
iNexxus runs paid media as the demand engine underneath every other channel. Our team plans cross-channel budgets, negotiates direct, manages biddable platforms in-house, and reports against revenue and contribution margin — not impressions or last-click ROAS.
We have deployed over eighty million dollars in working media across fourteen markets.
DELIVERABLES
What the engagement ships.
- 01Cross-channel media plan and budget.
- 02Direct negotiations and platform buying.
- 03Creative testing and iteration.
- 04Measurement framework and incrementality.
- 05Weekly and monthly performance reporting.
What an engagement is measured against.
- 01
A unified media plan instead of channel silos.
- 02
Reporting tied to contribution, not vanity metrics.
- 03
Compounding learning across markets and creative.
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