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Virgin Mobile
Consumer launches carried consistently from the store floor to every screen.
One brand voice, from the store to the screen.
iNexxus supported Virgin Mobile across advertising, launches and communications — combining creative production with the channels where customers meet the brand: in store, online and in the press.
The engagement covered campaign creative, branding, banner-ad design, newsletters and newspaper PR, alongside retail experience support and online sales support for new product launches.
- Advertising campaigns
- Retail & store experience support
- Online sales support
- Product launches
- Newspaper PR
- Digital campaigns
- Branding
- Banner-ad design
- Creative production
- Multi-platform campaigns
- Newsletters
Launch new products to consumers with one consistent message across retail and digital.
Each launch needed to read the same way whether a customer walked into a store, opened a newsletter, saw a banner or picked up a newspaper. Our objective was to keep the creative, the branding and the offer aligned across every one of those touchpoints.
How we ran the work.
One creative system
Branding and campaign creative produced as a single system, so every format — from store materials to banner ads — came from the same source.
Retail to digital
Store experience support and online sales support planned together, so the in-store and online journeys carried the same launch message.
Earned and owned
Traditional newspaper PR and newsletters ran alongside paid digital campaigns to extend each launch beyond advertising.
What we produced.
- Store walkthrough and experience support
- Launch materials aligned to campaign creative
- Online digital campaigns
- Banner-ad design
- Online sales support
- Traditional newspaper PR
- Launch communications
- Customer newsletters
- Branding
- Creative production
From brief to every channel.
- 01
Brief & brand
Define the launch message and the brand rules it must follow.
- 02
Creative production
Produce campaign creative and adapt it to every format needed.
- 03
Channel rollout
Deliver to retail, digital, banner, newsletter and PR channels.
- 04
Sales support
Support store and online sales teams throughout the launch.
The outcome, in work shipped.
- New product launches delivered across advertising, retail, digital and PR.
- A consistent brand and campaign message from store experience to online sales.
- Banner ads, digital campaigns and newsletters produced from one creative system.
- Newspaper PR running alongside paid and owned channels.
Work with us.
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