Tom & Collins
// World Tour

Tom & Collins had the talent. They had David Guetta opening slots, infectious Mexican EDM production, and a re-imagined Tracy Chapman remix already in market. What they didn't have was the editorial infrastructure to scale from emerging duo to global headliners.

Eighteen months later: 3.5M+ Spotify plays, a Duke Dumont official remix, YSL and Ferragamo brand endorsements, features in Rolling Stone, GQ, DJ Mag, and Dancing Astronaut — and a world tour underway through our partnership with Universal Music Group.

This is what scaling an artist past the ceiling looks like.

Some artists need an introduction. Tom & Collins needed an amplifier. The David Guetta opening slots had already proven the live capability. The Tracy Chapman remix had proven the production instinct. The brief was simple: take what works and scale it past the ceiling emerging artists usually hit.

We approached this as a positioning problem, not a promotion problem. The talent didn't need a launch. It needed infrastructure — editorial, curatorial, and label-level — that matched what was already on stage.

Streaming velocity is engineered, not earned. We designed a curatorial campaign built on two layers: music blogs that shape DJ discovery, and Spotify curators who control the playlists where electronic careers either compound or flatline.

3.5 million Spotify plays. North America and Europe activated simultaneously. And — the validation no paid campaign can buy — an official remix invitation from Duke Dumont, one of the genre's defining producers.

Editorial follows momentum. By the time top-tier outlets covered Tom & Collins, the streaming numbers had already done the introduction. The press wasn't the campaign. It was the receipt.

Features in Rolling Stone, DJ Mag, GQ, and Dancing Astronaut. A music video premiere on Exclaim. A featured interview on the Huffington Post. More than twenty press placements inside the campaign window — sequenced to compound, not stack.

Most artist campaigns end at press placements. This one opened a door at Universal Music Group. Through our partnership with UMG, Tom & Collins moved from emerging duo to label-backed touring act — the structural shift that separates a good campaign from a career.

The brand world followed. Yves Saint Laurent made them the face of "La Nuit de L'Homme." Salvatore Ferragamo followed. They co-hosted Yo Soy Mexicano. None of these are pitch outcomes. They're the natural consequence of an artist operating at a level where brands compete for the pairing.

Tom & Collins tour the world now. That's the headline. Everything else is how we got there.

3.5M+ Spotify plays. 20+ press placements. UMG partnership. Duke Dumont remix. YSL + Ferragamo. A world tour. 18 months.