Emily De Nando
// Lamborghini

Emily De Nando didn't have a fanbase, a press cycle, or a platform footprint when this began. Eighteen months later: 200,000+ Spotify streams, a 3,000-strong community built from 800 paid clicks, 1.3M+ targeted views across two continents, six tier-one editorial placements, and a Lamborghini collaboration the editorial world recognised on sight.

This is what a full-stack artist launch looks like.

PHOTOS BY RIOCAM

A career launch isn't a single moment. It's a sequenced build of platform, community, and credibility — each layer earning the next. Instagram was the foundation. Spotify was the engine. Paid acquisition was the fuse.

We launched @emilydenando from a cold start and built the audience architecture every label takes 18 months to assemble — in nine.

@emilydenandoFollow

127 POSTS · 3.4K FOLLOWERS · 412 FOLLOWING

Singer · Songwriter · LA → Paris
New single "Too Late" out now

127 POSTS · 3.4K FOLLOWERS · 412 FOLLOWING

@EMILYDENANDO — LAUNCHED Q1 2024 · 3,000+ COMMUNITY IN 9 MONTHS

This is the proof layer. Don't bury it in prose — put it in a clean numerical grid that screams receipts.

From 800 acquisition clicks — a fanbase of 3,000+, 200,000+ Spotify conversions, and 1.3 million targeted impressions across the EU and US corridors. The conversion ratio is the story. Paid was the spark. Community did the rest.

Editorial doesn't follow press releases. It follows audience data. By the time we approached top-tier outlets, the numbers had already done the introduction.

The Lamborghini collaboration wasn't the strategy. It was the ceiling the strategy unlocked. By the time the pairing landed, Emily wasn't being introduced to a luxury audience — she was being recognised by one.

This is what happens when audience, press, and brand all point the same direction at the same time.

200K+ streams. 3,000+ community. 1.3M+ targeted views. 6 tier-one placements. 1 Lamborghini collaboration. 9 months.