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Bell
Coordinated product communications across every platform of the sales journey.
One brand voice, from the store to the screen.
iNexxus worked with Bell on product communications that ran across many platforms at once — advertising, online campaigns, newspaper PR, newsletters and retail.
Alongside creative production, branding and banner-ad design, we supported the sales journey itself: store experience support in retail and online digital sales support for new product launches.
- Advertising campaigns
- Retail & store experience support
- Online sales support
- Product launches
- Newspaper PR
- Digital campaigns
- Branding
- Banner-ad design
- Creative production
- Multi-platform campaigns
- Newsletters
Coordinate product communications across platforms and support the journey to purchase.
New products had to be introduced through several channels at the same time. Our objective was to keep those communications coordinated — one message, adapted for each platform — and to support the sales journey both in store and online.
How we ran the work.
Multi-platform planning
Campaigns planned across advertising, digital, PR and newsletters together, rather than channel by channel.
Sales journey support
Retail experience support and online sales support aligned with the campaign, so communications led clearly to purchase.
Production at scale
Branding, banner-ad design and creative production delivered in every format each platform required.
What we produced.
- Store walkthrough and experience support
- Retail launch support
- Multi-platform digital campaigns
- Banner-ad design
- Online sales support
- Traditional newspaper PR
- Product launch communications
- Newsletters
- Branding
- Creative production
From brief to every channel.
- 01
Product brief
Agree the product story and how it will be told on each platform.
- 02
Creative & branding
Produce campaign creative, banners and branded assets.
- 03
Coordinated launch
Release across advertising, digital, PR and newsletters together.
- 04
Journey support
Support retail and online sales through the launch period.
The outcome, in work shipped.
- Product launches communicated across advertising, digital, PR and newsletters.
- Coordinated multi-platform campaigns built from shared creative and branding.
- Retail experience support and online sales support aligned with each launch.
- Banner ads and creative production delivered for every platform.
Work with us.
Tell us what you are building, where growth is constrained, and what needs to move next. Every inquiry is reviewed by an operator.