Give journalists and their audiences a clear reason to care. We shape the product story, prepare the materials and coordinate outreach with the launch your marketing team is running.
The right story, prepared for the right editorial audience.
DISCUSS YOUR PROJECT →EXPLORE OUR CLIENT WORK
Identify what is new, useful or distinctive about the product. Connect the story to the publication's audience, with evidence for the claims you make.
Build a product fact sheet, approved imagery, founder background, interview talking points and a clear sampling process where appropriate.
Research relevant journalists, tailor outreach, manage requests and prepare spokespeople. Coordinate timing with the product launch, social content and website.
A new product may suit an editorial review, category roundup, founder interview or a broader feature. The approach depends on newsworthiness, product availability and editorial timing. We plan the story and outreach around those requirements rather than promising a cover story in advance.
Journalists and publishers decide whether to cover a story and what to say. Earned editorial is not guaranteed. Sponsored placements, when part of the brief, are separately scoped and disclosed; they should never be represented as independent reviews.
Relevant coverage can give buyers useful third-party context. Link approved coverage from the product or campaign page, prepare the team for enquiries, and coordinate social and email follow-up. Reuse publisher logos, quotes and content only with the appropriate rights.
Track outreach, responses, published coverage and referral traffic alongside enquiries and brand-search signals. We distinguish verified coverage from estimated audience size and avoid presenting reach estimates as sales. Launch scope, markets, product samples and spokesperson availability shape the proposal.
No. Editors choose their coverage and reviewers retain their opinions. We can develop the story, prepare the materials and run targeted outreach; guaranteed paid placements must be described separately.
Yes. A founder's expertise or origin story can support interviews, bylined commentary and product education when it is relevant to the publication and audience.
PR supports credibility, advertising distributes controlled messages and SEO helps buyers find useful information. We coordinate them around one product story and measure each channel according to its role.
Share your product, priority market and timing. We will review the brief and discuss the right scope. You do not need to know which channels to choose.
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