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Schiaparelli couture gown in a Paris atelier

Schiaparelli

Where music meets couture — artist collaborations built around every season.

01 — ENGAGEMENT OVERVIEW

Couture, amplified by culture.

iNexxus connected Schiaparelli with artists, influencers and creators for creative campaigns that crossed music and fashion — collaborations built around new-season merchandise and Fashion Week.

We booked PR and creative activations across the year and orchestrated exposure on TikTok and Instagram, working hand in hand with the house's management and creative directors to extend its reach globally.

SCOPE OF WORK
  • Artist collaborations
  • Influencer & creator partnerships
  • Fashion Week activations
  • PR booking
  • Seasonal merchandise launches
  • TikTok & Instagram
  • Creative campaigns
02 — ENGAGEMENT OBJECTIVE

Grow brand recognition by bringing music culture into the house's world.

Each season needed a cultural moment, not just a collection. The objective was artist and creator collaborations that put Schiaparelli in front of new global audiences without diluting the brand.

03 — OUR APPROACH

How we ran the work.

01

Right talent, right piece

Artists and creators matched to collections with the creative team.

02

Fashion Week moments

PR and creative activations booked around Fashion Week and each season.

03

Social orchestration

TikTok and Instagram exposure, mentions and reach coordinated across talent.

Schiaparelli atelier detail
04 — DELIVERABLES

What we produced.

TALENT
  • Artist collaborations
  • Influencer and creator partnerships
PR
  • PR bookings
  • Brand mentions
SEASONS
  • Fashion Week activations
  • New-season merchandise launches
SOCIAL
  • TikTok campaigns
  • Instagram campaigns
05 — LAUNCH WORKFLOW

From brief to every channel.

  1. 01

    Creative alignment

    Work with management and creative directors on the season's story.

  2. 02

    Talent pairing

    Match artists, influencers and creators to collections and drops.

  3. 03

    Fashion Week & seasons

    Book PR and creative activations around Fashion Week and each season.

  4. 04

    Social reach

    Orchestrate TikTok and Instagram exposure, mentions and press around every moment.

06 — WHAT WAS DELIVERED

The outcome, in work shipped.

  • Artist and creator collaborations delivered across seasons.
  • PR and creative campaigns booked around Fashion Week.
  • TikTok and Instagram exposure orchestrated around each moment.
  • Music and fashion crossover campaigns developed with the creative team.
MORE WORK
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