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YSL
A product launch told through creators, choreography and couture-level creative.
Luxury, launched through creators.
For YSL, iNexxus produced a creator-led product launch: a brand collaboration where creators carried the story, supported by photo shoots, model selection, choreography and full creative direction.
The launch was then amplified with digital advertising, so the content creators made reached far beyond their own audiences.
- Creative direction
- Creator collaborations
- Model selection
- Photo shoots
- Choreography
- Branding
- Digital advertising
Launch a product with the polish of a luxury house and the reach of creators.
The launch had to look and feel like YSL while living natively on social. The objective was creator content that matched the brand's standard, then paid media to scale it.
How we ran the work.
Creative direction
One creative direction governed casting, shoots, choreography and edit.
Creators as cast
Creators and models selected to fit the product and the brand's world.
Paid amplification
Digital advertising scaled the best-performing creator content.
What we produced.
- Creative campaign direction
- Branding
- Photo shoots
- Model selection
- Choreography
- Creator collaborations
- Launch content
- Digital advertising
- Content amplification
From brief to every channel.
- 01
Direction
Set the creative direction and brand rules for the launch.
- 02
Casting
Select models and creators for the product.
- 03
Production
Shoot, choreograph and edit the launch content.
- 04
Amplify
Scale the content with digital advertising.
The outcome, in work shipped.
- A creator-led product launch delivered with full creative direction.
- Photo shoots, model selection and choreography produced to brand standard.
- Launch content amplified through digital advertising.
- Branding consistent across every creator and paid placement.
Work with us.
Tell us what you are building, where growth is constrained, and what needs to move next. Every inquiry is reviewed by an operator.