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Zartonk Media

A brand-new home for Armenian news — built to rank and to be cited by AI.

01 — ENGAGEMENT OVERVIEW

Built for readers, search engines and AI.

iNexxus designed and developed a brand-new website for Zartonk Media from scratch — fully mobile responsive, with a structure built for a fast-moving news publication.

Every page was optimized for SEO and GEO, so Zartonk's reporting is found on Google and cited in AI-generated answers. We also supported the brand with social media and consultation.

SCOPE OF WORK

Web development
Web design
Mobile responsive build
SEO
GEO
Social media
Consultation

02 — ENGAGEMENT OBJECTIVE

Give a diaspora news brand a modern, discoverable home.

The objective was a site readers enjoy on any device, and that search engines and AI assistants understand well enough to surface its stories.

03 — OUR APPROACH

How we ran the work.

Mobile first

Designed for phones first, where most readers arrive.

Structured for search

Clean page structure and metadata for Google rankings.

Ready for AI answers

GEO built in so AI assistants can cite the publication.

04 — DELIVERABLES

What we produced.

WEBSITE

Design and development from scratch
Mobile responsive build

SEO optimization
GEO optimization

SOCIAL

Social media support

ADVISORY

Digital consultation

05 — LAUNCH WORKFLOW

From brief to every channel.

01
Discovery
Audit the brand, the audience and the search landscape before design starts.
02
Design & build
Design and develop a fast, mobile-first website from scratch.
03
SEO & GEO
Structure every page so it ranks on Google and gets cited in AI answers.
04
Launch & grow
Launch, then support with advertising, social and ongoing technical care.

06 — WHAT WAS DELIVERED