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Universal Music Group

Vendor partner to the world's largest music company — paid media that turns releases into owned audiences.

01 — ENGAGEMENT OVERVIEW

Release campaigns built to capture fans, not just reach them.

iNexxus works as a vendor to Universal Music Group labels and artists, running the paid and earned media that sits behind a release: digital advertising, out-of-home, online press and the funnels that capture the audience afterward.

Every campaign is scoped to the release — by geography, demographic and target — and bought across Google, Meta and publisher and advertiser networks to land the best possible CPM and cost per video view.

SCOPE OF WORK

Digital advertising
Google Ads
Meta Ads
Publisher & advertiser networks
Out-of-home
Online press
Video promotion
Email list building
Funnels

02 — ENGAGEMENT OBJECTIVE

Promote releases at the lowest cost per view, then keep the audience.

Labels need reach they can measure and fans they can reach again. The objective was to buy views and traffic efficiently, then convert that traffic into email subscribers and funnel leads the label owns.

03 — OUR APPROACH

How we ran the work.

Buy for efficiency

Media bought across Google, Meta and publisher networks, optimized daily on CPM and CPV.

Earned plus paid

Online press and out-of-home placements ran alongside paid digital to extend each release.

Own the audience

Traffic routed to web, then into email lists and funnels the label controls.

Universal Music Group headquarters entrance

04 — DELIVERABLES

What we produced.

PAID MEDIA

Google and YouTube video campaigns
Meta campaigns
Publisher network buys

OUT-OF-HOME

Billboard and street placements
Market-specific creative

PRESS

Online press placements
Release announcements

FUNNELS

Landing pages
Email list capture
Automated follow-ups

05 — LAUNCH WORKFLOW

From brief to every channel.

01
Brief & targeting
Agree the release goals, then map the markets, demographics and audiences to reach.
02
Media plan
Split budget across Google, Meta, publisher networks, press and out-of-home by expected CPM and CPV.
03
Launch & optimize
Go live, read cost per view and cost per click daily, and move spend to what performs.
04
Capture & report
Turn traffic into email subscribers and funnel leads, and report back to the label.

06 — WHAT WAS DELIVERED

The outcome, in work shipped.

Release campaigns delivered across Google, Meta, publisher networks and out-of-home.
Video promotion optimized on CPV and CPM throughout each campaign.
Release traffic converted into email lists and funnels owned by the label.
Scope tailored to each artist by geography, demographic and target.

MORE WORK