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Sony Music launch event with logo on an LED wall

Sony Music

Releases placed in front of the right fans, city by city.

01 — ENGAGEMENT OVERVIEW

Physical presence, digital precision.

iNexxus supports Sony Music artists and labels with campaigns that mix out-of-home visibility, programmatic digital buys and online press — each one targeted by geography and demographic.

Out-of-home builds presence in the street; programmatic and social extend it to phones; press gives it credibility. Traffic is captured into email lists and funnels so the momentum carries to the next release.

SCOPE OF WORK
  • Out-of-home
  • Programmatic advertising
  • Google & Meta Ads
  • Online press
  • Audience targeting
  • Video promotion
  • Email list building
02 — ENGAGEMENT OBJECTIVE

Make a release visible in the street and on every screen in the same week.

Each release needed coordinated presence in priority markets. The objective was to pair out-of-home with targeted digital so fans saw the campaign everywhere, at an efficient CPM.

03 — OUR APPROACH

How we ran the work.

01

Market by market

Priority cities chosen from streaming and audience data, then planned for out-of-home.

02

Programmatic follow-through

Digital buys geo-targeted to the same markets to multiply each placement.

03

Press for credibility

Online press timed to the campaign to give the release weight.

Crowd filming a Sony Music launch on their phones
04 — DELIVERABLES

What we produced.

OUT-OF-HOME
  • Billboard and street placements
  • Market-specific creative
DIGITAL
  • Programmatic campaigns
  • Google and Meta campaigns
  • Video promotion
PRESS
  • Online press placements
AUDIENCE
  • Email list capture
  • Retargeting audiences
05 — LAUNCH WORKFLOW

From brief to every channel.

  1. 01

    Brief & targeting

    Agree the release goals, then map the markets, demographics and audiences to reach.

  2. 02

    Media plan

    Split budget across Google, Meta, publisher networks, press and out-of-home by expected CPM and CPV.

  3. 03

    Launch & optimize

    Go live, read cost per view and cost per click daily, and move spend to what performs.

  4. 04

    Capture & report

    Turn traffic into email subscribers and funnel leads, and report back to the label.

06 — WHAT WAS DELIVERED

The outcome, in work shipped.

  • Out-of-home and digital campaigns coordinated in the same markets.
  • Programmatic buys optimized on CPM and CPV.
  • Online press supporting each release.
  • Release traffic captured into email lists and funnels.
MORE WORK
PRODUCT LAUNCH

Tom & Collins — expanded a touring electronic act across three continents.

3 continents · 3 brand partnerships
ARTIST CAMPAIGN

Swizz Beatz // Monster Mondays — turned a weekly artist platform into a commercial growth engine.

20+ releases · Reebok partnership
← BACK TO ALL WORK
WORK WITH US

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Tell us what you are building, where growth is constrained, and what needs to move next. Every inquiry is reviewed by an operator.

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