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Creators filming content pitchside at the Parc des Princes with the PSG crest on the big screen

Paris Saint-Germain

Creator collaborations with one of the world's biggest football clubs — built directly with PSG's brand leadership.

01 — ENGAGEMENT OVERVIEW

Where football culture meets the creator economy.

iNexxus partners with Paris Saint-Germain on creator collaborations — sourcing and bringing in creators to produce content with and around the club, working directly with PSG's Chief Brand Officer.

The model runs both ways: collaborations amplify PSG to new audiences through creators, and amplify creators through the reach and prestige of the club.

SCOPE OF WORK
  • Creator collaborations
  • Creator sourcing
  • Brand partnerships
  • Content production
  • Social amplification
  • Talent coordination
02 — ENGAGEMENT OBJECTIVE

Extend PSG's reach through creators — and give creators a world-class stage.

A new generation of fans discovers clubs through creators. The objective was collaborations that feel native to each creator's audience while staying true to the PSG brand, agreed directly with the club's brand leadership.

03 — OUR APPROACH

How we ran the work.

01

A direct line to the brand

Collaborations planned and approved with PSG's Chief Brand Officer, so every piece fits the club's brand.

02

The right creators

Creators selected for audience fit, credibility and content quality.

03

Two-way amplification

Each collaboration designed to grow PSG's reach and the creator's profile at the same time.

Creator filming a PSG match night at the Parc des Princes
04 — DELIVERABLES

What we produced.

CREATORS
  • Creator sourcing and selection
  • Creator briefs
PARTNERSHIP
  • Collaboration planning with PSG brand leadership
  • Brand approvals
CONTENT
  • Collaboration content
  • Social-first formats
AMPLIFICATION
  • Distribution across creator and club audiences
05 — LAUNCH WORKFLOW

From brief to every channel.

  1. 01

    Align

    Agree goals and brand guardrails with PSG's brand leadership.

  2. 02

    Cast

    Select the creators whose audiences fit the collaboration.

  3. 03

    Create

    Produce the collaboration content with creators and the club.

  4. 04

    Amplify

    Distribute across creator and PSG audiences to maximize reach.

06 — WHAT WAS DELIVERED

The outcome, in work shipped.

  • Creator collaborations delivered with Paris Saint-Germain.
  • Work led directly with PSG's Chief Brand Officer.
  • Creators brought in to enhance the club's content and reach.
  • Collaborations amplifying both PSG and the creators involved.
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← BACK TO ALL WORK
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