Matuê
// Quer Voar
// Ed Hardy
The campaign that crowned Brazilian trap — and closed the Ed Hardy deal.
A marketing and PR campaign for Matuê, executed across PR, digital media research, streaming promotion, YouTube marketing, branding, and social media optimization.
The campaign that crowned Brazilian trap — and closed the Ed Hardy deal.
[A]Engineered the global launch of "Quer Voar" via Sony Music Brasil — the video that broke Brazilian streaming records. [B]Streaming, YouTube, and press execution that converted Brazilian dominance into international chart performance. [C]Integrated paid + earned campaigns that stacked impressions across every channel. [D]Built the equity that closed the Ed Hardy partnership — and put Matuê above Dua Lipa, Karol G, and MGK on Spotify Global Debuts.
#2
SPOTIFY GLOBAL DEBUTS
above Dua Lipa, Karol G, MGK
4.7M
STREAMS IN 24 HRS
Brazilian debut record
260M+
TOTAL PLAYS
across campaign cycle
THE PLAY
Engineered the global launch of "Quer Voar" via Sony Music Brasil — the video that broke Brazilian streaming records.
4.7M streams / 24 hrs · #1 Brazilian trap artist
DISTRIBUTION
Streaming, YouTube, and press execution that converted Brazilian dominance into international chart performance.
#75 Billboard Global · #2 Spotify Global Debuts
AMPLIFICATION
Integrated paid + earned campaigns that stacked impressions across every channel.
260M+ total plays · 27M+ YouTube views
OUTCOME
Built the equity that closed the Ed Hardy partnership — and put Matuê above Dua Lipa, Karol G, and MGK on Spotify Global Debuts.
Ed Hardy deal closed
Quer Voar didn't just break records — it built the equity that closed Ed Hardy and made Matuê the face of Brazilian trap globally.
A marketing and PR campaign for Matuê, executed across PR, digital media research, streaming promotion, YouTube marketing, branding, and social media optimization.
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