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Corona Extra bottles with lime on a Mediterranean beach at sunset

Corona Extra Europe

Social-first growth across Europe, tracked from first view to purchase.

01 — ENGAGEMENT OVERVIEW

Growth you can trace to the euro.

iNexxus ran social media marketing and digital advertising for Corona Extra across Europe, supporting market expansion and new-product launches aimed at the demographics most likely to buy.

Pixels and conversion tracking connected every campaign to results, so spend could be optimized against return. Funnels, email automation and newsletters kept customers engaged after the first purchase.

SCOPE OF WORK
  • Social media marketing
  • Market expansion
  • Digital advertising
  • Pixel & conversion tracking
  • Conversion optimization
  • Funnels
  • Email automation
  • Newsletters
02 — ENGAGEMENT OBJECTIVE

Grow new products in new markets and prove the return on every campaign.

Expansion only works when spend is accountable. The objective was demographic-targeted growth with tracking precise enough to optimize conversions against investment.

03 — OUR APPROACH

How we ran the work.

01

Demographic targeting

Campaigns aimed at the audiences most likely to buy in each market.

02

Measure everything

Pixels and conversion tracking installed before scaling spend.

03

Retain with email

Funnels, automation and newsletters to keep new customers coming back.

Corona Extra beach campaign visual
04 — DELIVERABLES

What we produced.

SOCIAL
  • Social media marketing
  • Product launch content
ADVERTISING
  • Digital ad campaigns
  • Market expansion campaigns
TRACKING
  • Pixel setup
  • Conversion tracking
  • Spend vs. return optimization
RETENTION
  • Funnels
  • Email automation
  • Newsletters
05 — LAUNCH WORKFLOW

From brief to every channel.

  1. 01

    Audience & offer

    Define the product, the season and the demographics most likely to buy.

  2. 02

    Creators & creative

    Brief creators, clippers and UGC talent alongside original brand content.

  3. 03

    Pixels & tracking

    Install pixels and conversion tracking so every sale can be traced to its spend.

  4. 04

    Optimize to return

    Shift budget weekly toward the ads and creators with the best return.

06 — WHAT WAS DELIVERED

The outcome, in work shipped.

  • Social and digital campaigns delivered across European markets.
  • New products launched to targeted demographics.
  • Pixels and conversion tracking connecting spend to sales.
  • Funnels, email automation and newsletters in place for retention.
MORE WORK
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Tell us what you are building, where growth is constrained, and what needs to move next. Every inquiry is reviewed by an operator.