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Colin Brittain

Reputation built in print, press and on billboards — now drumming for Linkin Park.

Now the drummer for Linkin Park

01 — ENGAGEMENT OVERVIEW

Reputation is the asset.

iNexxus ran a press and marketing campaign for producer and musician Colin Brittain, building his presence through billboards, magazine features and articles.

The work focused on reputation and brand growth — positioning him as a name the industry knows. Today, Colin is the drummer for Linkin Park.

SCOPE OF WORK

Press campaign
Marketing
Billboards
Magazine features
Articles
Reputation building
Brand growth

02 — ENGAGEMENT OBJECTIVE

Turn a respected behind-the-scenes talent into a recognized name.

The objective was presence: press, print and outdoor visibility that built Colin's reputation with fans and the industry at the same time.

03 — OUR APPROACH

How we ran the work.

Press first

Articles and magazine features to establish credibility.

Visible presence

Billboards to make the name impossible to miss.

Consistent story

One narrative across every placement to build the brand.

04 — DELIVERABLES

What we produced.

PRESS

Press campaign
Articles

Magazine features

OUT-OF-HOME

Billboards

BRAND

Positioning and reputation building

05 — LAUNCH WORKFLOW

From brief to every channel.

01
Positioning
Define the story, the markets and the outlets that move this artist forward.
02
Press & creative
Pitch top-tier press and build the creative campaign around the release.
03
Amplify
Run digital advertising and social campaigns to extend every press moment.
04
Compound
Turn coverage into partnerships, crossovers and the next opportunity.

06 — WHAT WAS DELIVERED