Eighteen years. Independently operated.

Doubling down on agentic AI across the group

The iNexxus group continues investing in proprietary AI tooling across its portfolio — accelerating AI-driven campaign analytics and workflow automation across label, brand, and independent-artist clients.

Accredited as a TikTok Marketing Partner

iNexxus joins the platform's vetted ecosystem of TikTok For Business creative and media specialists. The accreditation rounds out a triple-platform certification across Google, Meta, and TikTok — the three platforms where modern brand attention concentrates.

Billboard spotlights the founders in “Shaping Starpower”

Billboard publishes a feature on Raffi Keuhnelian and Anto Dotcom, profiling how the duo built MPT Agency — the music-marketing arm spun out of the iNexxus operating system — into a global music marketing leader.

Fifteen continuous years of independent operation

iNexxus marks 15 continuous years of independent operation since its 2008 founding, having weathered the rise and fall of multiple platform eras: early Facebook, YouTube monetization, Instagram, TikTok, and the emergence of generative AI.

Accredited as a Meta Business Partner

Certifies the agency's Facebook and Instagram advertising and creative practice across paid social, Reels, and Shops. Closes the gap between iNexxus's organic-viral specialty (2008–2015) and the paid-social operating model that defines 2021–present.

“Viral to Virtual” pivot documented by industry press

Digital Music News and The Source document the agency's pivot from viral-campaign mechanics to virtual-first artist engagement, anticipating the pandemic-era shift to digital-only campaigns and live-stream economies.

Sony Music partnership; Anto Dotcom joins Rolling Stone Culture Council

MPT Agency adds Sony Music to its institutional label roster, completing relationships with all three major labels. The same year, co-founder Anto Dotcom is invited to join the Rolling Stone Culture Council as a contributing council member.

Universal Music Group joins the roster

Universal Music Group retains MPT Agency for multiple campaigns, extending the agency's major-label footprint beyond Warner into a second of the big three.

Forbes thought-leadership invitations

Raffi Keuhnelian and Anto Dotcom are recognized as authority leaders in digital marketing and invited to contribute to Forbes on thought-leadership topics covering brand building, paid social, and independent-agency strategy.

Music industry expansion — Warner Music as first big-three client

MPT Agency — spun out of iNexxus's data-driven viral infrastructure — secures Warner Music Group as its first big-three major-label client, beginning the agency's institutional label relationships and a campaign track record across the top-40 artist tier.

Corona Europe — “Let's Drink to That”

iNexxus executes Corona Europe's live-commercial contest across the European market — 10,000 Twitter followers, 350 user-submitted videos, and 5,000 retweets in seven days.

Certifies the agency's Google Ads / Google Marketing Platform practice. Anchors the paid-search and display infrastructure that would later power music, beauty, and Fortune 500 client campaigns.

Fortune 500 expansion: Ford (USA), Philips and Sony (MENA)

iNexxus expands beyond regional work into Fortune 500 campaigns. Ford for a USA video-commercial advertising campaign. Philips and Sony — including Vaio and PlayStation — for a MENA-region campaign. Among the first agencies to operationalize early-era Facebook and YouTube algorithmic distribution at scale.

iNexxus founded in Montreal

Raffi Keuhnelian and Anto Dotcom co-found iNexxus as a digital branding and viral-marketing agency, headquartered in Montreal's Mile End. Founding thesis: early social-media algorithms reward operators who understand both creative narrative and data signals — and most agencies will be too slow to bridge both.